From £2M to £100M: The Wrexham Playbook

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Hey Founderscrowd Family,

Hope you had a great week — we’ve got a different kind of investment story today.

This isn’t a startup. It’s not software.
It’s a football club.
And it might be one of the most strategic private acquisitions in modern entertainment.

This Hollywood Football Story Might Be the Best Investment Case Study You’ll Read This Year

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⚽ A Football Club, Two Actors, and a 50x Return: The Wrexham Playbook

Now onto today’s story — and let us say, it’s one of our favorites.

It starts not in a boardroom, but in a locker room.
Not in Silicon Valley, but in Wales.
With a struggling fifth-division football club and two unlikely investors: Ryan Reynolds and Rob McElhenney.

In 2020, they bought Wrexham AFC for just £2 million.
That’s less than a Seed round in most startups.

But what they did after the purchase?
That’s where things get interesting.

🌍 The Sports Market Is No Longer Local — It’s Global

A few years ago, owning a small football club was a community thing.

Now?
Clubs are media companies, e-commerce engines, real estate hubs, and global brands.

The numbers don’t lie:

• 🌎 The global sports industry is worth $500+ billion

• 📈 Media rights are projected to hit $66B/year by 2025

• 🇺🇸 U.S. investors have stakes in over 100 European football clubs

• 📺 Sports content dominates TikTok, YouTube, and Netflix

• 🏎️ Netflix’s Drive to Survive boosted F1’s U.S. audience by 40%+

Wrexham became one of the smartest bets in this wave.

🎬 The Wrexham Growth Engine

Here’s what they’ve done — in just four years:

• 👥 Followers: 50,000 → 3,000,000+

• 📺 Global reach through the Disney+ docuseries Welcome to Wrexham

• 💼 Sponsors signed: TikTok, Expedia, United Airlines

• 📈 Annual revenue: £2.5M → £26.7M

• ⚽ 3 promotions in 3 seasons → now playing in the EFL Championship

• 💰 Club valuation: reportedly £100M+

• 🧢 Merch sales through the roof (including in the U.S., where fans didn’t know Wrexham existed 3 years ago)

They turned a football team into a global storytelling engine — and investors who were there early?
They're now sitting on a potential 50x+ return.

🧠 The Takeaway for Founders & Investors

Wrexham isn’t just a feel-good story.
It’s a blueprint for what’s possible when narrative meets smart investing.

Here’s what we’re learning:

• Great brands aren’t built — they’re told

• Distribution > product, when executed correctly

• Entertainment and emotion are serious business

• Value can come from unexpected places

Reynolds and McElhenney didn’t buy a club.
They bought a blank canvas — and painted it with purpose, personality, and a global strategy.

💥 Why It Matters for You

As an early investor — especially in private markets — your job is to:

• See what others overlook

• Understand cultural momentum before it shows up on CNBC

• Get in before the "obvious" phase

This is the kind of story that reminds us what’s possible.
And yes — stories like this are exactly why Founderscrowd exists.

We don’t just help you access deals.
We help you access the shift — from closed-door investing to open-access opportunity.

Thanks for reading this week’s edition.
See you Sunday — and if you haven’t already…

You're early and we are going to educate you on why you should be investing in these markets.

Alberto
Founder, Founderscrowd